What is Video Marketing?

In this technological age, it seems that everyone knows what video marketing is. But let’s make sure we start off on the same page. Video – moving images transmitted and received when broadcast; stored in the dark ages in a commercial cassette. And marketing – corporate activities related to the buying/selling of products and services including advertising, merchandising and delivery. Basically this 21st Century version of acquiring customers and keeping them engaged has been updated by video to market anything from twist ties to Space Shuttle rides.

 

How to Get Started with Video Marketing

When most people think about video marketing, they think about the pretty picture stuff: What would it look like? What will we see? Who would be in it?

Go online and do a little research. Watch some video. Check out videos similar to what you want. Notice ones that differ from your usual favourites.  What is this telling you?   Evaluate what you want to accomplish? This will determine what you want to say. Give viewers value in the form of either information or entertainment. Pure and simple. Teach a lesson so viewers will have a take-away. The weight of value will be on your side.

Consider who you are speaking to. Your target audience will find video a pleasurable experience compared to article and text heavy websites. People don’t want to read. Video takes less time and effort. Viewers appreciate that. Appreciation often leads to beneficial decisions. That’s creative video marketing!

Armed with your research answers, the right company can carry on the process with you; producing the right video of the quality you expect. At Phanta Media, this process guides individuals and companies from start to finish through our proprietary Communication Analysis which aids in confirming objectives, voice, targets and ultimately messaging as well as look and feel. Now that’s video marketing!

Find out more about our video marketing services.