Employee Orientation Videos
Think employee orientation videos have gone the way of the Dodo in this day of web “everything”? Not true. And we’re not referring to cheesy 90s infomercial styling or snazzy, “…and remember, the power to act is within you!” type videos. We’re talking about capturing information for a targeted presentation. Information about your facility, machines or process; your business and procedures. Many businesses face the challenge of managing high-level staff members, rapid growth or frequent employee turnover making video orientation of employees the most time, cost and energy efficient method of ensuring each employee gets the same, consistent training, each and every time.
Where to start?
You’ll want to define needs like:
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Who - is the video for new hires; wider corporate usage (either at head of branch offices); or an annual refresher of corporate mission
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Why - is the video being produced in order to train newbies about detailed/specific procedures or is it to be shot wide, focusing on business history, mission or values. Beware - trying to create the “catch-all”
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What - is the message you want to cover to be a corporate “yippee, we’re growing” or a more narrow approach (such as an actual demonstration using your plant and equipment? Notice - this is often the hardest part to define!
Corporate Training Videos
On the other side of the coin, corporate training videos are generally used as a tool by midsized and larger firms to reach employees on different floors, in different offices, even in different countries. Video is a cost effective way of introducing, setting or reinforcing corporate culture. They quickly reduce the need for call to support or help departments.
The dreaded two-inch binder which often accompanies HR paperwork, office tours and meet-and-greet with supervisor and fellow workers can be retired with confidence in favour of a capable production partner, such as Phanta Media, who will guide you through:
- scripting
- pre-production decisions (production schedule and who’s on-camera)
- production itself (concise, understandable, realistic project, right?)
- post-production (editing, music, narration, graphics)
in order to finally dress it up and send it out to work for you. Simple.
We have the process to help companies from start to finish. Through our simple and highly effective Communications Analysis, we confirm your objectives, voice, targets and ultimately messaging.
Find out more about employee orientation videos and corporate training videos.
